A Mission to Be
Always Better



3.1    MAP.  To assure integrity of the Product line, and in the best interests of promoting Blue Force Gear Products, Blue Force Gear has developed a Minimum Advertised Price (“MAP”) policy which is attached hereto as Exhibit “A” and incorporated by reference herein.  MAP refers to and is applicable to all published, advertised or publicly-posted prices, regardless of the manner communicated and irrespective of the format or medium of communication whether it be by electronic mail, postcard, flyer, radio or television, billboard, magazine, trade journal, airplane banners, newspaper insert, website banner or similar ad, webpage, facsimile, mailing, pre-recorded telemarketing messages, and any other form of advertising.  MAP does not apply to non-advertised prices.  The MAP restriction contained herein is with respect to advertising, marketing, publishing or broadcasting prices for public dissemination.  Blue Force Gear recognizes that so long as Dealer complies with the MAP policy, Dealer can sell Products at any prices it chooses without consultation with or advising Blue Force Gear.  Blue Force Gear similarly has the right to make its own independent, unilateral decisions regarding product allocations to Dealers.

3.2  Determination of MAP.  Blue Force Gear shall determine Dealer MAP for all of its Products, in its sole and absolute discretion.

3.3.  Change in MAP.  Blue Force Gear reserves the right in its sole and absolute discretion to set, change, modify, or discontinue any Product or MAP for any Product at any time and from time to time without notice and without liability, and Dealer will comply with any change in MAP for a Product immediately upon receiving notice from Blue Force Gear of such change.

3.4    Internet Auction Sites.  It is strictly prohibited for any Dealer to list for sale, directly, or indirectly, on any internet auction site, such as eBay, Yahoo, Amazon or similar websites, any Products that are the subject of this Agreement, or to otherwise in any manner sell or offer to sell Products over the Internet.

3.5   Obligations and Responsibilities of Dealer Regarding MAP.

(a)            Dealer shall not advertise any price for a Product to End Users below the applicable MAP for such Product.

(b)           If Dealer violates this section, then the Company may terminate this Agreement without any right to cure this breach, in accordance with Article 8.1 of this Agreement.  


Taken from 2015 Master Dealer Agreement

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Innovative Gear
Made in the USA

Blue Force Gear is not satisfied with making the same thing as everyone else - merely changing the color or style. We design by a code of advancement - if we can't make something better than what is currently available, we don't make it. By continually innovating, our products will always be different.

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Satisfaction Guaranteed

By purchasing direct from Blue Force Gear, you are assured the best customer service, fast delivery times, hassle free returns, and site security - straight from the manufacturer. Like you, we strive to be Always Better™.

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Bought this sling while in Afghanistan. To my surprise the package arrived in about 7 days. I opened it up to find a bunch of awesome stickers and a beautiful thank you notecard. Then there's the sling, it's just perfect. Strong quality, camo looks great, feels sturdy and reliable. If you are LEO / Mil you NEED this sling. You guys rock!    - Jason